Aggies Announce Partnership with BSN Sports

Partnership includes expanded Under Armour apparel and equipment for all sports

BSN_UnderArmour_Agreement

General | 3/30/2026 2:30:00 PM

GOODWELL, Okla. — Oklahoma Panhandle State University Athletics is thrilled to announce the agreement of a new partnership with BSN SPORTS, which will keep Under Armour as the official equipment and apparel provider of the Aggies. This multi-year agreement means BSN SPORTS will now coordinate and streamline the order process across all OPSU teams, providing a wider selection of Under Armour apparel for all sports.

"In exploring our options for the continued supply of our Under Armour equipment and apparel, BSN SPORTS jumped to the front of the pack," Athletics Director Victor Esparza said. "As both an organization and through their local representatives, they understand the complex jobs our coaches have. They also have a deep understanding of the apparel and equipment needs we face as an athletics department, and their values align perfectly with ours.

"We have established a great relationship with Under Armour, who have come through with providing our teams world-class equipment and apparel that builds our Aggie brand. We are excited that this new agreement with BSN Sports allows us to continue that partnership with Under Armour in providing an outstanding experience for our Aggie student-athletes." 

The agreement widens the variety and customization options of apparel and equipment available for OPSU teams, allowing coaches to spend more time providing the discipline, coaching and training required to build and maintain successful varsity intercollegiate programs. BSN SPORTS serves more than 1,100 college programs nationwide and has a sustained track record of success across all levels and divisions.

"We're excited to work with OPSU and Under Armour to expand their offerings and selections across the program," said Ray Buck, Vice President of BSN SPORTS Collegiate Select. "Our goal is to make sure every athlete, coach and fan can always be ready to show up game day ready, and we appreciate them putting their trust in us to deliver results."

About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear and accessories. Designed to empower human performance, Under Armour's innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.

About BSN SPORTS
BSN SPORTS is a leading distributor and manufacturer of sporting goods apparel and equipment that serves more than 1,100 collegiate partners nationwide. With a focus on game-changing partnerships, one of the widest selections of private and leading brands, and a one-stop-shop model, BSN SPORTS has helped elevate team sports participation for more than 150,000 teams and organizations nationally at all levels of competition since 1972. For more information, visit https://www.bsnsports.com/

 
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